Members Week is a bi-annual event where adidas celebrates with it's Members by creating celebrity endorsed raffles, selling hype product and hosting exclusive events. The theme of this festival was  inspired by the idea of 'change'. We worked with CGI production agency Woodwork to create a CGI micro cosmos: a rocky terrain that is in constant flux, like a living organism. I worked with another designer on creating the design rules and principles as well as the digital and printed design touch-points that were used globally across all adidas platforms.