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MEMBERS WEEK FW21

ADIDAS
CLIENT:
GRAPHIC DESIGN
ROLES:

THE PHASES

The campaign consisted of 3 phases, educate, launch and sustain. For each phase we progressed from one state of matter to the next; solid, liquid and then gas.

Educate

Launch

Sustain

A digital festival,
hosted by adidas

Members Week is a bi-annual event where adidas celebrates with it's Members by creating celebrity endorsed raffles, selling hype product and hosting exclusive events. The theme of this festival was  inspired by the idea of 'change'. We worked with CGI production agency Woodwork to create a CGI micro cosmos: a rocky terrain that is in constant flux, like a living organism. I worked with another designer on creating the design rules and principles as well as the digital and printed design touch-points that were used globally across all adidas platforms.

CREDITS:

WOODWORK AMSTERDAM

CGI :

EDUARDO CAMPUZANO, NADEGE DE CASTRO

CREATIVE DIRECTION

CORY CHONKO, LAUREN KILBY, MARTIN GRANGER,

PRODUCTION

RACHEL HOM

STRATEGY

LAUREN JACKSON, SIDDHARTA GUHA, TOM BIDDULPH,

COPYWRITING

ANA RITA SOUSA, JAMES SCHUMACHER

ART DIRECTION

DELIA MENNELL, JUUL DONKERS

DESIGN

BILL THOMPSON, SANNE VAN HECKE

EDITING

JENNIFER CAREY, PETRA BAX

PROJECT MANAGEMENT

Projects 

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