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MEMBERS WEEK FW21
The campaign consisted of 3 phases, educate, launch and sustain. For each phase we progressed from one state of matter to the next; solid, liquid and then gas.
A digital festival,
hosted by adidas
Members Week is a bi-annual event where adidas celebrates with it's Members by creating celebrity endorsed raffles, selling hype product and hosting exclusive events. The theme of this festival was inspired by the idea of 'change'. We worked with CGI production agency Woodwork to create a CGI micro cosmos: a rocky terrain that is in constant flux, like a living organism. I worked with another designer on creating the design rules and principles as well as the digital and printed design touch-points that were used globally across all adidas platforms.
EDUARDO CAMPUZANO, NADEGE DE CASTRO
CORY CHONKO, LAUREN KILBY, MARTIN GRANGER,
LAUREN JACKSON, SIDDHARTA GUHA, TOM BIDDULPH,
ANA RITA SOUSA, JAMES SCHUMACHER
DELIA MENNELL, JUUL DONKERS
BILL THOMPSON, SANNE VAN HECKE
JENNIFER CAREY, PETRA BAX
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