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BAD BUNNY / MASH BRANDS
CREATIVE DIRECTION / BRANDING
Branding, but make it bad
A new brand ID for a cafe with a twist.
On this project I worked with MASH brands to create the identity for a notoriously bad bunny. Together with copywriter Kara Ter Mosche, we created a fictional character who served notoriously good food. The escaped convict theme was incoroporated into every element of the cafe, including the interior design and packaging. This concept was also brought to life by e copywriter - Kara Ter Mosche.
Applying the branding to create print ready artwork
APPLICATION BY INTERIOR DESIGN AGENCY
Examples of how the interior designers brought the branding to life in the physical environment
DEVELOPING THE GUIDELINES
Creating the logo and establishing the visual identity
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