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MEMBERS WEEK SS23
Promoting an event to grow adidas membership.
Members Week is a digital festival held twice a year by adidas featuring exclusive content, products and rewards, the most significant of which was the raffle to win a 'Pro Pass', which allowed a lucky member to get an all expenses included personalised tour around the adidas headquarters in Germany. I worked in a team of designers on establishing the visual identity and applying it to the various digital touch points.
ESTABLISHING THE VISUAL IDENTITY
This season the visual aesthetic was based on a 'zine' look and feel which incorporated paper textures and scrap-booking elements.
BRINGING IT TO LIFE
Designing all the digital touch points including websites, app, email and social media platforms to bring the identity to life
ANNA-BELLE MULDER, CAROLINA CWIKLINSKA, EDUARDO KAMPUZANO, HELEN KING
EMILY SCOTT, HARMONY BODA, MARTIN GRANGER, SOPHIE VAN DE BERGH, YUKA KAMBAYASHI
CLARA VIRIEUX, CHARLOTTE NEWBOLD, JOHN MOULDER, LAURA BURY, KAREN KARDY, OLIVIA ADDA, SIDDHARTA GUHA,
JAMES SCHUMACHER, LAURA WESSON, SAM MACKRILL, YASAMIN SHANDALOU
BALA COMMERFORD, DELIA MENNELL, GRETA BELESKAITE, JUUL DONKERS, LUCA CIONA, RON PETER W.
FEDERICA D' URZO, ROB JONES, SASCHA KLEEREBEZEM
EDITING / ANIMATION
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