top of page

MEMBERS WEEK SS23

ADIDAS
CLIENT:
DIGITAL DESIGN
ROLES:

Promoting an event to grow adidas membership.

Members Week is a digital festival held twice a year by adidas featuring exclusive content, products and rewards, the most significant of which was the raffle to win a 'Pro Pass', which allowed a lucky member to get an all expenses included personalised tour around the adidas headquarters in Germany. I worked in a team of designers on establishing the visual identity and applying it to the various digital touch points.
ESTABLISHING THE VISUAL IDENTITY
This season the visual aesthetic was based on a 'zine' look and feel which incorporated paper textures and scrap-booking elements.
BRINGING IT TO LIFE
Designing all the digital touch points including websites, app, email and social media platforms to bring the identity to life

CREDITS:

ANNA-BELLE MULDER, CAROLINA CWIKLINSKA, EDUARDO KAMPUZANO, HELEN KING

CREATIVE DIRECTION

EMILY SCOTT, HARMONY BODA, MARTIN GRANGER, SOPHIE VAN DE BERGH, YUKA KAMBAYASHI

PRODUCTION

ASHLY STEWART

STRATEGY

CLARA VIRIEUX, CHARLOTTE NEWBOLD, JOHN MOULDER, LAURA BURY, KAREN KARDY, OLIVIA ADDA, SIDDHARTA GUHA,

COPYWRITING

JAMES SCHUMACHER, LAURA WESSON, SAM MACKRILL, YASAMIN SHANDALOU

ART DIRECTION

BALA COMMERFORD, DELIA MENNELL, GRETA BELESKAITE, JUUL DONKERS, LUCA CIONA, RON PETER W.

DESIGN

FEDERICA D' URZO, ROB JONES, SASCHA KLEEREBEZEM

EDITING / ANIMATION

Projects 

bottom of page