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BRANDING / GRAPHIC DESIGN
Celebrating the people and culture that make up adidas.
adiClub is the community for more than 200 million adidas members to sign up, earn points and get the latest info on product drops, events and adidas offerings. I worked with a team of designers, art directors and copywriters at adidas on a global rebrand to establish the brand look and feel, design rules and design of the digital touch points across the website, app, retail and email newsletters across their various touch points.
1. GUIDELINES & LOGO
Developing the rules around the logo size and placement, layouts typography and visual identity elements to fit a vast range of digital touch points.
ANNA-BELLE MULDER, EDUARDO CAMPUZANO,
MARTIN GRANGER, YAYA ZHANG, YUKA KAMBAYASHI
EMIL CHOLICH, OLIVIA ADDA, SIDDHARTA GUHA,
MICHELLE VAN KEMPEN, YASAMIN SHANDALOU
DELIA MENNELL, GRETA BELESKAITE
FEDERICA D' URZO , SASCHA KLEEREBEZEM
ANIMATION / EDITING
BINDU VAN DREUMEL, KAREN ECKHARDT
2. DIGITAL TOUCH POINTS
Creating the various digital touch points based on these rules, including landing pages, dotcom, app and CRM.
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