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ADICLUB
REBRAND
ADIDAS
CLIENT:
BRANDING / GRAPHIC DESIGN
ROLES:
Celebrating the people and culture that make up adidas.
adiClub is the community for more than 200 million adidas members to sign up, earn points and get the latest info on product drops, events and adidas offerings. I worked with a team of designers, art directors and copywriters at adidas on a global rebrand to establish the brand look and feel, design rules and design of the digital touch points across the website, app, retail and email newsletters across their various touch points.
1. GUIDELINES & LOGO
Developing the rules around the logo size and placement, layouts typography and visual identity elements to fit a vast range of digital touch points.
CREDITS:
ANNA-BELLE MULDER, EDUARDO CAMPUZANO,
CREATIVE DIRECTION
MARTIN GRANGER, YAYA ZHANG, YUKA KAMBAYASHI
PRODUCTION
RACHEL HOM
STRATEGY
EMIL CHOLICH, OLIVIA ADDA, SIDDHARTA GUHA,
COPYWRITING
MICHELLE VAN KEMPEN, YASAMIN SHANDALOU
ART DIRECTION
DELIA MENNELL, GRETA BELESKAITE
DESIGN
FEDERICA D' URZO , SASCHA KLEEREBEZEM
ANIMATION / EDITING
BINDU VAN DREUMEL, KAREN ECKHARDT
PROJECT MANAGEMENT
2. DIGITAL TOUCH POINTS
Creating the various digital touch points based on these rules, including landing pages, dotcom, app and CRM.
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