Using existing assets to create hype around VanMoof's 1 year anniversary 

VanMoof initiated a campaign to let the public know all that had changed in the last year since they had come back into business with new ownership. The brief was to create something fresh using only existing assets, the centre-piece of which was the 30 second video. I art directed this campaign including working with the copywriter on the concept and directing the editor and sound production as well as designing the static assets.