While freelancing for adidas Brand Direction in 2023  / 2024 I had the opportunity to work with the team on the look and feel of the brand for the years to come. One of my tasks included working with the internal design team on setting some rules around the type layout for the ‘You Got This’ tagline, and how it worked in various image layouts along with the adidas performance logo. This direction was shared with and applied by the various agencies working on the brand globally.